Shelby Smith, MPH, is a B2C marketer with a focus on strategic engagement and member satisfaction. Currently serving as a Senior Member Marketing Manager at Lantern, they specialize in developing campaigns tailored to healthcare consumers. Previously, Shelby held various roles at Indiana University Bloomington, including Outreach Coordinator and Laboratory Coordinator. With a strong background in member marketing from Marathon Health, Shelby's work is driven by a passion for empowering individuals to make informed health decisions.
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