Frida Tydén

Frida Tydén is a seasoned leader specializing in Communication, Marketing, and HR, currently serving as the Senior Vice President and Head of Group Communications & Marketing. With a robust background that includes roles such as Controller at Coop Sverige and Head of Competence & Management Planning at Lantmännen, Frida has developed expertise in Strategy, PR, Crisis Management, and Talent Management. Frida has also participated in professional sports as a football player for Öster, Kopparbergs Göteborg FC, and Jitex from 2002 to 2007. Frida holds a degree in Civilekonom from Handelshögskolan i Göteborg and studied HR & Business Administration at Göteborgs universitet, further enhancing their academic credentials with a course in Nationalekonomi at Karlstads universitet.