Anna Bidard is an experienced professional in luxury fashion and marketing, currently serving as the Head of International Licensing and Special Projects Business Development at LANVIN since February 2021. With a comprehensive background encompassing strategic and operational management, Anna effectively oversees product lines, marketing, and distribution while driving business growth through high-value international projects. Previously, Anna held key positions such as Head of Woman Ready to Wear Merchandising and Product at LANVIN and Head of Product Marketing & Merchandising at JOSEPH, further honing expertise in product strategy, merchandising, and cross-functional collaboration. Anna's earlier roles include significant sales and marketing responsibilities at IBB PARIS, Monnaie de Paris, ELLE Time & Jewelry, and Lagardère Publicité, showcasing a well-rounded skill set in brand management and luxury market positioning. Anna holds an Executive MBA from IAE Paris - Sorbonne Business School, as well as advanced degrees in Marketing, Communication, and English Language & Culture from esteemed institutions.
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