Anna Bidard

Anna Bidard is an experienced professional in luxury fashion and marketing, currently serving as the Head of International Licensing and Special Projects Business Development at LANVIN since February 2021. With a comprehensive background encompassing strategic and operational management, Anna effectively oversees product lines, marketing, and distribution while driving business growth through high-value international projects. Previously, Anna held key positions such as Head of Woman Ready to Wear Merchandising and Product at LANVIN and Head of Product Marketing & Merchandising at JOSEPH, further honing expertise in product strategy, merchandising, and cross-functional collaboration. Anna's earlier roles include significant sales and marketing responsibilities at IBB PARIS, Monnaie de Paris, ELLE Time & Jewelry, and Lagardère Publicité, showcasing a well-rounded skill set in brand management and luxury market positioning. Anna holds an Executive MBA from IAE Paris - Sorbonne Business School, as well as advanced degrees in Marketing, Communication, and English Language & Culture from esteemed institutions.