Matt Litwin

Matt Litwin is a seasoned marketing professional with extensive experience in performance marketing and user acquisition. Currently serving as the Performance Marketing Lead at Laps since March 2025, Matt previously held the position of Growth Marketing Manager at Descript, where significant achievements included a 243% increase in incremental monthly new ARR and a 330% boost in free-to-paid conversion rates while managing a $5M budget. Earlier roles included Head of Marketing at Mission, Digital Marketing Specialist at Le Creuset Canada, and various positions at Transit and Bus.com, where Matt excelled in managing teams and driving complex marketing strategies. Matt's career began with foundational roles as a Performance & Data Analyst at SID LEE and a Social Media member for Hockey Canada during the 2015 IIHF World Junior Hockey Championship. Educational credentials include a Bachelor of Commerce in Marketing and Business Technology Management from Concordia University and a Marketing and Management DEC from Dawson College.