Rafael Serrano is a seasoned Finance Director with a strong background in financial management, FP&A, and business transformation. Currently serving at Laqus, Rafael has previously held key roles at Qaracter Brasil, Iguatemi Empresa de Shopping Centers, and Grupo Boticário, where they led initiatives that enhanced operational efficiency, implemented strategic planning, and drove significant EBITDA growth. With a comprehensive educational background, including an MBA and specialized courses in data science and strategic management, Rafael has consistently demonstrated their ability to manage complex financial projects and cultivate analytics-driven cultures within organizations.
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