For four decades, LASER has been at the forefront of accessible technology, delivering the latest in consumer electronics with an unwavering focus on innovation, quality, reliability, and affordability.

Starting as a small Australian business, LASER is now a multi-category brand house with global sourcing, manufacturing capabilities, and a robust supply chain. Our evolving product portfolio remains aligned to tech and lifestyle trends, brought to market through our strong go-to-market expertise.

The LASER brand—alongside our sub-brands ChargeCore, Gtek, NRGVault, Navig8r, and V-Fitness—is trusted across major Australian retailers and instantly recognisable in categories including home entertainment, portable power, personal audio, gaming, and connectivity.

Our growing private label business continues to demonstrate our leadership in product development, trend analysis, and delivery.

With local warehousing and support from our Sydney headquarters, LASER combines fast delivery, mobile-first marketing, and innovative customer experiences. We embrace AI, social, automation, and flexible payment options to meet the needs of today’s consumer.

Proudly Australian owned with a global view—developed by real people, for real people.

Laser Corporation

Chris Lau

This department oversees national account relationships and drives overall sales strategy.

Sales Management

This department oversees financial planning, reporting, and control activities to ensure financial health and strategic resource allocation.

Finance Management

This department focuses on developing and promoting products to meet market needs and drive business growth.

Laser Corporation

Org chart

Teams

Sales Management

Finance Management

Product Marketing

Offices

Laser Corporation

Org chart

Teams

Sales Management

Finance Management

Product Marketing

Offices

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