John Alexander is an experienced product management professional with a strong background in leading product development and integrations. Currently serving as a Senior Product Manager at LASSO since June 2025, John joined the company through the acquisition of Shoflo from Cvent, where John held the role of Product Lead from June 2021 to June 2025. During this tenure, John successfully led the Shoflo product suite and oversaw key integrations into Cvent’s platforms. Prior to Cvent, John was a Product Specialist at SHOFLO.tv from June 2015 to June 2021, where John played a crucial role in building and scaling products until the acquisition by Cvent. John began the career as an Account Executive at Marshall Medical from June 2011 to December 2014. John holds a Bachelor's Degree in Business Administration/Entrepreneurship from Palm Beach Atlantic University and completed a Front End Web Development Bootcamp at The Iron Yard.
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