Eric Hines

Eric Hines is a Creative Director and Brand Designer with over 15 years of experience in developing and implementing brand, marketing, and communication strategies for top global brands. Currently serving as the Creative Director at LastPass since 2025, Eric also leads Grind Ethic, where a comprehensive approach to brand development is employed across various industries. Previous roles include Art Director at Pure Brand Communications and Integrated Art Director at Factory Design Labs, where significant contributions were made to brands like The North Face and Oakley. Eric's experience spans diverse projects, ensuring high-quality outcomes through leadership and hands-on creative production.