Vignesh Vikraman is a consultant at LatentView Analytics, with experience since September 2019 as both a senior analyst and analyst. In the senior analyst role, Vignesh developed a Marketing Performance Measurement framework for a leading B2B SaaS technology company, resulting in a 15% quarter-over-quarter optimization of marketing investments. Previous experience includes serving as a senior associate at A.P. Moller - Maersk from June 2017 to August 2019, focusing on improving dashboards, reports, and analytical activities. Vignesh holds an Engineer's Degree in Electronics and Communications Engineering from Alpha College of Engineering and is currently pursuing an Executive Education Professional Certificate at Stanford University Graduate School of Business.
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