Lateral Thinking
Roger Planas is an experienced professional with a strong background in business and marketing. As the President of Skate Agora since January 2015, Roger has led the development of a public space in Barcelona dedicated to skateboarding, offering facilities for international competitions, educational programs, and cultural events. Additionally, as the Owner of Lateral Thinking, established in January 2000, Roger has focused on creating unique brand experiences through innovative advertising and marketing strategies. Previous leadership roles include serving as President of Grup Artistic la Ribera from 2004 to 2009 and as a Founding Partner at Oye@h from 1999 to 2003. Roger holds a BBA in Business from the European University of Barcelona, where studies were completed from 1989 to 1992.
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Lateral Thinking
So this is the space where we define who we are… The truth is, we have a hard time responding to this question, and we don’t really plan on it getting any easier. How can we define whom we are when we are constantly evolving? Day by day we strive to reinvent ourselves, and it is this passion that inspires us to keep producing great work. Because if you really have to sum it up, that’s just it: we are passionate creatives who love to do great work for great brands.