Roy lu

Roy Lu is currently the General Manager at LAUDA, where they focus on new business development and key account management to drive growth. With over a decade of experience in sales leadership, Roy previously held roles as National Sales Manager at APEM, Sales Director at Synflex Elektro GmbH, and Regional Sales Manager at LENZE, among others. Roy's background in electric engine automation, supported by a Bachelor of Engineering from Shanghai University of Engineering Science, has shaped their strategic approach to market expansion and team development. Throughout their career, Roy has successfully cultivated sales teams and implemented training systems to enhance performance across various industries.