Joe Johnston is an experienced professional in the fields of digital marketing and experimentation. Currently serving as the Head of Experimentation at Launch since January 2023, Joe leads initiatives that assist clients in realizing growth through research and experimentation. Prior to this role, Joe was an Associate Lecturer at the University of the West of England and has guest lectured for MSc Digital Marketing programs. Joe's previous experience includes significant roles at Adapt, where as Lead Conversion Consultant, Joe spearheaded Conversion Optimisation projects, and positions at saintnicks and twogether, where Joe managed digital strategies and campaigns for notable tech clients. Joe holds a First Class BA (Hons) in English Language and Literature from the University of Exeter.
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