Detara W.

Detara W. is an accomplished entrepreneur and business leader currently serving as the Chief Executive Officer of Made For Locs, a company specializing in products for locs and providing valuable resources for the loc community. With extensive experience in fostering small businesses, Detara holds board membership at Launch Greensboro and previously led Launch A Great Idea as Chief Executive Officer, where assistance is offered to product-based businesses in their growth phases. As Co-Founder and Chief Executive Officer of Peculiar Roots, Detara contributes to the clean beauty industry with a focus on products for locs and natural hair. Detara also served as Chief Executive Officer of Dreams Inspire Reality, aiding small businesses in scaling their operations, and co-founded Darlyng & Co., known for the Yummy Mitt® Teething Mitten. Education includes a specialization in Building a Successful Diverse Business from Tuck Executive Education at Dartmouth.