Tracy Odell

Svp, Content Brands at Launch Potato

Tracy Odell has a diverse work experience spanning over two decades. Tracy began their career as a Technical Writer at FactSet Research Systems in 1999. Tracy then worked as a Web Producer at iWon, The Excite Network from 2000 to 2002. Tracy then joined ClubMom, where they held roles such as Production Manager from 2002 to 2004 and Director of Product Management from 2004 to 2006.

In 2006, Tracy joined CafeMedia as the Executive Vice President of CafeMom, responsible for content strategy, product development, and marketing. Tracy played a key role in reaching over 20 million readers and generating significant revenue for the company. Tracy was part of the senior management team and had over 40 employees reporting to their across multiple teams.

Tracy's next career move was to Meredith Corporation in 2014, where they served as the General Manager of Parents Digital Network and later as the Digital General Manager for Lifestyle & Weddings. In these roles, they oversaw strategy, operations, editorial, social media, video, product, and profit and loss management.

Tracy then joined Student Loan Hero in 2017 as the VP of Content, before transitioning to LendingTree in 2018 as a Content Marketing Consultant.

Tracy's most recent role is with FinanceBuzz, a Launch Potato company, where they serve as the SVP of Content since February 2019. FinanceBuzz aims to democratize financial independence, and Tracy's expertise contributes to this mission. Tracy was recognized for their contributions as FinanceBuzz was named one of The Best Workplaces for 2022 by Inc.

Overall, Tracy Odell has showcased exceptional leadership and expertise in content strategy, product development, and marketing throughout their career.

Tracy Odell holds a Bachelor of Arts (BA) degree in Professional Writing with a specialization in Multimedia Production from Carnegie Mellon University. The start and end year of their education are not provided.

Links

Previous companies

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Timeline

  • Svp, Content Brands

    February, 2019 - present