Heather Crider

Heather Crider is a seasoned marketing professional with extensive experience in paid search and digital marketing. Currently serving as the Paid Marketing Director at Launch That since November 2025, Heather brings a wealth of expertise from previous roles, including Vice President of Paid Search at Basis Technologies, where oversight included managing over $100 million in annual media spend and leading a high-performing team. Heather's career began as a Paid Search Marketing Analyst at Net Conversion, with a progressive track record that also includes strategic leadership positions and internship experiences in project management and promotions. Heather holds a Bachelor of Arts in Interpersonal/Organizational Communications from the University of Central Florida and an Associate of Arts from Seminole State College of Florida.