Jacob Hatfield

Jacob Hatfield is a seasoned digital marketing professional currently serving as the Digital Marketing Manager at LaunchSquad since April 2024. Prior to this role, Jacob was the Marketing Operations and Social Media Manager at Bicycle Health from October 2022 to April 2024, where significant accomplishments included transforming social media into a lead generation channel that resulted in a 60% reduction in customer acquisition costs and achieving a 675% increase in average weekly organic impressions. As the Founder and Owner of Gladhat from November 2017 to December 2022, Jacob successfully developed an e-commerce brand that experienced 48% year-over-year growth and doubled revenue for four consecutive years, with a notable 109% revenue increase in 2020 during the global COVID-19 pandemic. Earlier career experiences include roles at Transportation Insight and BACE, LLC. Jacob holds a Bachelor's degree in Business Administration and Management from the University of North Carolina at Charlotte and a high school diploma from Southlake Christian Academy.