Laurel powers next-generation race timing, live tracking, and storytelling for the industry’s most forward-thinking endurance events. Trusted by over 500 races nationwide this year — from emerging regional events to 30,000+ participant marquee events — Laurel supports leading races including Motiv US, Bay to Breakers, Boston 10K for Women, Surf City Marathon, and many more.

With hundreds of checkpoints throughout the course — delivering tracking updates as frequently as every quarter mile — fully white-labeled, top-rated race apps, real-time athlete tracking, and rich performance analytics, Laurel transforms race day from a simple results service into a dynamic, data-driven storytelling platform. From broadcast-ready data feeds to safety visibility and post-race insights, Laurel equips organizers, sponsors, and athletes with the intelligence to elevate the entire endurance experience.

Laurel Innovations

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Laurel Innovations

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