Laureus
Daniela Ryf is a professional athlete with extensive experience in various ambassadorial roles, currently serving as a Brand Ambassador for Mercedes-Benz Switzerland, BREITLING, DT Swiss, and ASICS EMEA. Since 2010, Daniela Ryf has been associated with Red Bull as a Professional Athlete and also contributes as a Partner at Spirit Multisport since 2019. Furthermore, Daniela Ryf has been an Ambassador for Laureus since 2016 and has represented Felt Bicycles since 2008. Academically, Daniela Ryf holds a Bachelor of Science degree in Food Science from HAFL, where studies focused on consumer science and marketing, alongside a Diplom in Health.
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Laureus
Laureus is a global sports-based charity that works to improve the lives of young people. The first Patron of Laureus was Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President Mandela said: “Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the philosophy of Laureus and the driving force behind its work. Laureus combines Laureus Sport for Good, the Laureus World Sports Academy and Ambassadors Programme and the Laureus World Sports Awards to form a unique organisation that uses the inspirational power of sport as a force for good.