There are places that don’t need to be promoted.
They are recognized.
At first glance.

Born between Milano and Genève, LAVAÏB is a private PR maison where legacy meets influence, and elegance lives in every detail, from the art of hosting to the way a story is told.

After more than a decade in fashion, luxury hospitality, and influence, from sustainable Fashion Weeks with Major Model Management, featured in Vogue, to leading communications for the Bertarelli Foundation and Colle Massari Hospitality & Wine Estates, Rachele Giovanna Cantaluppi founded LAVAÏB to bring together what she had long practiced: the art of building presence that endures.

Throughout her journey, she has connected UHNWIs, luxury maisons, and KOLs across markets, discovering one quiet truth: true influence is never loud, only lasting.

LAVAÏB curates communication, press, and influence strategies for exceptional hotels, wineries, and heritage maisons, where every detail, from a handwritten note to a whisper of fragrance in a room, becomes a language of refinement.

Our universe unfolds in four dimensions:
Press & Influence: where legacy meets presence.
Gifting & Visibility: where gestures speak louder than trends.
Business Étiquette: because elegance begins with behavior.
Editorial & Art de Recevoir: where every gesture becomes a memory.

We also design Business Etiquette & Art de Vivre programs for business schools and leadership circles, teaching savoir-vivre as the foundation of modern influence, from table manners to tone of voice, from posture to presence.

Because communication is not about visibility;  It’s about being remembered.

LAVAÏB is not a label.
It’s a vibe - where legacy, influence, and the art of living meet.

If your space has a story to tell, we’ll make sure it’s seen, felt, and remembered.

LAVAÏB

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