Max Howe

Max Howe is a seasoned professional in account management and sales, currently serving as National Account Manager at Lavazza since May 2023. Prior experience includes a tenure at Coca-Cola Europacific Partners from May 2015 to May 2023, where Max held various roles such as National Account Executive focusing on licensed wholesale and regional accounts, managing a territory of MOG accounts with full P&L responsibility, and serving as Prestige Account Manager for key bars and restaurants in Central London. Max has a proven track record in delivering revenue growth, negotiating contracts, and enhancing customer support through collaboration with various teams. Educational qualifications include a Bachelor of Science in Sports and Exercise Psychology from the University of Chichester, obtained between 2011 and 2014.