Edoardo Rivetti is an experienced Innovation Product Manager at Lavazza since August 2014, specializing in identifying business opportunities and developing new value propositions guided by market trends. Key responsibilities include creating and validating product concepts, collaborating with R&D on new recipes, and testing propositions across both digital and physical channels. Rivetti has successfully launched compostable coffee capsules in key markets and coordinated cross-functional teams to achieve marketing objectives. Prior roles at Lavazza include Home Coffee Systems Product Manager and International Trade Marketing Retail Specialist, along with earlier experience at Valeo in trade marketing and Banca d'Alba in project analysis. Rivetti holds a degree in Economia e Management Internazionale from Università degli Studi di Torino.
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