Laura Sofie Schwing is an experienced professional in brand communications and public relations, currently serving as Brand Communications Manager at Lavazza since March 2020 and as PR- und Marketing-Manager at LILLYDOO GmbH since January 2018, where key responsibilities include international media management and the planning of media marketing strategies across multiple European countries. Previously, Laura has held various roles including a Trainee at mainFREIRAUM, focusing on PR campaigns and social media project management, and internships at Deutsche Nationalbibliothek and AVINUS GbR, which involved IT, web archiving, and editorial work. Laura possesses a Bachelor of Arts in German Studies and Book Science from Johannes Gutenberg University Mainz and a Staatsexamen in German Studies and Theology from Goethe University Frankfurt.
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