Liam Grosso is an experienced commercial leader currently serving as the AFH Channel Controller for Lavazza Group since December 2022, with a specialization in the Away From Home market across foodservice and B2B sectors. With a proven track record in channel strategy, customer management, and P&L ownership, Liam excels at building strategic partnerships and leading cross-functional teams to achieve sustainable growth. Prior to Lavazza, a comprehensive career at Coca-Cola Europacific Partners included various roles from Field Sales Account Manager to National Sales Manager, focusing on both AFH and retail markets. Liam holds a Bachelor's Degree in Marketing from the University of Portsmouth, completed in 2014.
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