Marta Buffoni is a seasoned Marketing and eCommerce professional with over 20 years of experience in digital marketing and business development. Currently serving as Performance and eCommerce Manager at Lavazza since January 2019, Marta oversees the development of the Lavazza eShop and Amazon retail across multiple countries, focusing on performance media marketing, user experience optimization, SEO, and CRM strategies. Previously, Marta held significant roles including Marketing Director at Saldiprivati.com, Business Development and Marketing Manager at Buongiorno Marketing Services, and Head of Customer Relationship Management at Buongiorno France. Educational credentials include a degree in Computer Information Science from Università degli Studi di Milano.
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