Simone B. is an experienced professional in marketing and business development, currently serving as the Head of Consumer Insight & Business Development at Lavazza since February 2015. With a career spanning over two decades, Simone has held significant roles at Fiat Group Automobiles, including Head of Marketing Intelligence and Research, and Product Planning - Market Research & Analysis Manager. Additionally, Simone has worked at Alfa Romeo Automobiles S.p.A. as the Marketing Manager and previously held leadership positions in strategic planning at various advertising agencies such as Red Cell Wpp and Leo Burnett. Simone B. holds a degree from the Università degli Studi di Torino, obtained between 1992 and 1998.
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