💜 Will Allred

Will Allred has accumulated a diverse range of work experience. 💜 Will is currently the co-founder and COO of Lavender, a company that helps sales teams improve their email writing skills. Prior to this, they were involved in the #HIREBLACK Initiative, where they volunteered as an ally and mentor.

Before their current roles, Will co-founded and served as the COO of Sorter, a company that uses AI technology to enhance text and image communication. 💜 Will was responsible for fueling the backend of the platforms for healthcare, marketing, sales, and HR.

Will also worked as a Senior Associate at TopRight, a strategic marketing firm, where they played a key role in implementing their Transformational Marketing approach. As an Associate and Analyst at the same company, they led various projects, such as a grassroots campaign for a non-profit and the relaunch of TopRight's website.

In their early career, Will attempted to launch their first startup called YoVo, which aimed to utilize voice analytics for smarter hiring decisions. 💜 Will also worked with Healthgrades as a manager for their Elective Provider Solutions team, where they designed digital marketing solutions for specialty practices.

Will gained sales and marketing experience as a summer intern for CEB, where they cold-called HR executives and assisted with outreach efforts. 💜 Will also worked as a financial representative for Northwestern Mutual, helping clients with their long-term financial goals. Additionally, they served as a summer analyst for Carrboro Capital, evaluating potential acquisitions and analyzing financial statements.

Lastly, Will gained valuable experience in real estate acquisitions and renovation operations while working for Kidder Properties, a startup where they were entrusted with cross-functional responsibilities at a young age.

Throughout their career, Will has demonstrated a strong focus on sales, marketing, and entrepreneurship, and has gained expertise in various industries.

Will Allred graduated from the UNC Kenan-Flagler Business School in 2014 with a Bachelor of Business Administration (B.S.B.A.) degree, specializing in Marketing and Sales. In addition to their undergraduate education, Will Allred obtained certifications in Google Analytics, Inbound Sales, and Inbound from reputable institutions such as Google and HubSpot. Will Allred completed their Google Analytics certification in February 2017, their Inbound Sales certification in March 2017, and their Inbound certification in February 2016.