Marcela Lima is a Senior Product Data Analyst at LawnStarter, where they focus on utilizing data to drive product and user experience decisions. They analyze user behavior and optimize conversion funnels, liquidity, and engagement to enhance the marketplace experience. Previously, Marcela served as a Data Analyst intern at OLX Brasil, where they improved user journeys, and held multiple data analyst roles within Grupo OLX, converting complex data into actionable insights. Marcela holds a Bachelor's degree in Business Administration and Management and a Technologist degree in Analytical Intelligence and Big Data from Universidade Anhembi Morumbi, and is currently pursuing a postgraduate specialization in Statistics for Data Science at PUC Minas.
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