Wir sind LAYA. 
Wir modernisieren bestehende Retail-Geschäftsmodelle. Smart, kundenzentriert, kanalübergreifend und agil. Unsere Business Units LAYA Data, LAYA Solutions und LAYA Media decken die komplette Wertschöpfungskette im Bereich Data-Driven Retail ab – vom modernen und datenschutzkonformen Datenmanagement, der Entwicklung analytischer Modelle für maximal relevante Kundenansprache, der Bereitstellung innovativer Technologien bis hin zur datenbasierten Vermarktung des Retail Media Inventars an Werbetreibende.

Advertising

Data

Marketing

Retail

LAYA Group

Sam Awada

Moritz Schmidt

Sabine Fuchs

This department oversees the planning, execution, and analysis of marketing campaigns to drive engagement and sales.

Campaign Management

This department focuses on the management, analysis, and engineering of data to support decision-making and strategic initiatives.

Data Management

This department focuses on managing and optimizing retail media strategies, campaigns, and product offerings.

Retail Media Operations

This department oversees sales strategies, key account management, and agency partnerships to drive revenue growth.

Sales Management

This department focuses on the development and management of customer relationship management and loyalty products to enhance customer engagement and retention.

CRM and Loyalty

This department focuses on enhancing customer interactions and ensuring successful outcomes throughout the customer journey.

LAYA Group

Org chart

Teams

Campaign Management

Data Management

Retail Media Operations

Sales Management

CRM and Loyalty

Customer Engagement

Offices

LAYA Group

Org chart

Teams

Campaign Management

Data Management

Retail Media Operations

Sales Management

CRM and Loyalty

Customer Engagement

Offices

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