LayawayGo (beta version released) is a high-potential FinTech startup backed by £122,000 in Proof of Concept (PoC) funding from the Scottish Government—built to reshape how the next generation shops, saves, and spends.

We're developing a unique, AI-powered “Save Now, Buy Later” (SNBL) platform designed especially for students and budget-conscious consumers. LayawayGo empowers users to plan ahead, save for future purchases, unlock exclusive merchant discounts, and build healthier financial habits—without relying on debt.

Unlike traditional BNPL models, LayawayGo focuses on responsible spending, offering a gamified, debt-free savings experience rooted in personalization and user agency.

What Makes LayawayGo Different:

AI MatchBuy™: Users simply describe what they’re looking for (e.g., “vegan sneakers under £90 I can save for in 6 weeks”), and our AI suggests tailored, time-aligned offers—transforming how users search and shop.

Reverse Reward Engine: Our system incentivizes merchants to compete on user-defined goals and timelines—offering smarter rewards, matched contributions, or time-sensitive perks.

Gamified Saving Experience: Users earn rewards by meeting saving milestones, completing in-app quests, or engaging with local merchants.

Merchant Integration: Businesses gain access to pre-committed customers and benefit from increased retention—without the credit risk.

LayawayGo is now actively seeking strategic investment to scale development, grow our team, and launch across key student markets.

📩 We're open to conversations with early-stage investors, VCs, and commercial partners looking to back the next big idea in consumer finance.
LayawayGo is funded by the Scottish Government Proof of Concept Programme and delivered in collaboration with collaboration with three universities.
🌐 Learn more: www.layawaygo.com

LayawayGo

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LayawayGo

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