LayerCake Marketing
Eric Larson has more than 20 years of experience in the B2B ad agency world. Entering the creative arena as a designer/developer, Eric’s pre-Layer Cake life was spent with two Southern California - based agencies: Eric was responsible for marketing strategies, creative direction, and technical development for a range of companies spanning healthcare, high-tech, SAAS companies, banking/financial organization, medical equipment, and high-end retail. After a period of time, Eric recognized an opportunity and need for the creation of an “un-agency”. He formulated a plan to establish a firm dedicated to the client, where the typical ad agency attitude and hype were traded in for premium creative, hard work, and honesty.
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