VIsion and Mission

LBCI’s mission is to persistently break new ground in Arab broadcasting by:
- Inspiring people to assume their responsibilities as citizens through positive action
- Anticipating and adapting to changes in the media environment by integrating our creative approach with innovative technologies.
- Extending our reach to as wide an audience as possible as consistently as possible, while remaining accountable to them.

LBCI’s Vision is to be a continuous source of inspiration for positive change in Lebanon and the Middle East.

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