Rick Westermann

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped his team exceed all-time inquiry and sales records, launched the company’s SalesFIRST standards, introduced critical new marketing and sales technologies, and has played a role in key community development strategies across the company.

Rick joined LCS in 2018 as the vice president/senior director of marketing and sales for the rental division for Life Care Services. He has served in leadership roles with the LCS Innovation Council and the EverSafe 360° Task Force. He is a member of Argentum and a graduate of their inaugural LEAD program. Prior to LCS, Rick served on the Senior Leadership Team at A Place for Mom as the Vice President of Partner Services and with Leisure Care as their National Sales & Marketing Manager. Rick holds a bachelor's degree in both business and history from Luther College in Decorah, Iowa.