We’re not an agency.
 
Opened in February 2021, Le Truc is a model within the Publicis Groupe which unites all creatives, producers and strategists from its agencies into one, dynamic, collaborative team. A collective of “monsters" curated and brought together to add firepower to briefs of all kinds, provoke & inspire brand change, and solve problems with new & emerging forms of creativity.
 
Working in collaboration with Le Truc, all our diverse talent can embrace a different creative side by having fun experimenting.
 
Le Truc is a progressive creative culture with the spirit of a startup and the resources of one of the largest marketing groups in the world.
 
We’re a thing.

Creative Agency

Le Truc

Le Truc's headquarters in New York, United States

This department is responsible for overseeing and executing creative projects, managing design processes, and ensuring high-quality visual and artistic outputs.

Creative Services

The Creative Production Team at Le Truc is a dynamic collective of innovative professionals dedicated to transforming ideas into captivating visual and narrative experiences. This team collaborates closely to develop and execute a wide range of creative outputs, leveraging their diverse talents in motion graphics, copywriting, and art direction to inspire brand evolution and solve complex creative challenges. With a startup spirit and access to extensive resources, they aim to provoke thought and ignite change through imaginative storytelling.

Creative Production Team

The Leadership Team at Le Truc is responsible for setting the strategic vision and creative direction of the collective. Comprising senior executives across various disciplines, this team fosters collaboration among creatives, strategists, and producers to drive innovative solutions for clients. They champion a dynamic and inclusive culture that encourages exploration and experimentation, ensuring Le Truc remains at the forefront of brand transformation and creative excellence.

Leadership Team

The Strategy Team at Le Truc is dedicated to driving innovative solutions for brand challenges by leveraging insights and creative expertise. This team collaborates closely with diverse talent across the organization to develop strategic frameworks that inspire transformative ideas, ensuring that client briefs are not just met but elevated through a unique blend of creativity and strategic thinking. Their approach is rooted in experimentation and collaboration, embodying the progressive spirit of Le Truc.

Strategy Team

The Creative Strategy Team at Le Truc harnesses the collective talents of creatives, strategists, and designers to develop innovative solutions that drive brand transformation. They collaborate closely with diverse team members to craft compelling narratives and visuals, utilizing cutting-edge strategies to provoke thought and inspire action. By blending creativity with strategic insight, this team ensures impactful campaigns that resonate with audiences and elevate brand experiences.

Creative Strategy Team

This department is responsible for defining and guiding the organization's strategic direction and initiatives.

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Other teams

Creative Production Team

Leadership Team

Strategy Team

Creative Strategy Team

Strategy Division