Dawn Upton

Dawn Upton is an experienced marketing professional currently serving as the Group Head of Customer Marketing at Lead Forensics since January 2025. Previously, Dawn held the position of Head of Customer Marketing at Webeo, a B2B website personalization platform, from March 2021 to January 2025. Dawn's career at Lead Forensics began in January 2012, progressing from Global Head of Marketing Education and Senior Customer Marketing Manager to Head of Marketing, focusing on maximizing customer return on investment and sharing best practices within the community. Prior to Lead Forensics, Dawn worked as a Campaign Manager at EDF Energy from September 2007 to January 2012. Dawn holds a BA Honours degree in Marketing from Swansea University, completed in 2004.