Lead Hero is a strategy and systems consultancy that helps service-led and SaaS businesses turn existing demand into predictable revenue.

We design, build, and manage the systems that sit behind growth - connecting marketing, sales, CRM, automation, and AI into one cohesive engine that consistently converts leads into customers.

Because most businesses don’t actually need more leads.
They need better follow-up, clearer journeys, and smarter infrastructure.

That’s where we focus.

We work with founders and teams typically doing £650k–£10m+ who already invest in marketing but want stronger performance, visibility, and control across their pipeline.

From customer journey design and messaging, to GoHighLevel CRM implementation, automation, and AI-powered workflows -  we install the Revenue Conversion Systems that make growth reliable, measurable, and scalable.

Our work happens where revenue is actually won or lost: the bottom of the funnel.

Lead Hero is an award-winning consultancy, a certified GoHighLevel partner, and led by best-selling author and speaker Francis Rodino, creator of Leads Machine - “The nine-step system to generate consistent, predictable sales and scale your service business.”

We’re known for combining strategic clarity with hands-on execution — building systems that don’t just look good on paper, but work in the real world.

Lead Hero

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Lead Hero

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