Sarah McCormack

Lead Surge LLC is dedicated to developing and managing successful business to consumer advertising campaigns for companies that rely on marketing to generate cost-effective, qualified leads for their sales teams. Our direct response lead generation campaigns are ROI focused and will meet or exceed client performance metrics. We differ from almost every other kind of advertising agency because we track the ROI on every marketing dollar that we spend for our clients. Direct response, the type of advertising in which we specialize, is accountable because the results are tracked and measured every day. For our clients, we provide advertising creative executions, media buying services and telephone tracking software. The creative executions include concept development, writing and production of TV commercials, radio commercials, newspaper ads, direct mail and online advertising. The media buying involves selecting appropriate media outlets, negotiating rates, tracking the performance, and optimizing the media buy to reach the clients ROI goals. While some firms can generate leads for a short period of time, our success comes from delivering a lead flow that is reliable and consistent. How is it done? Constantly and tirelessly developing new, fresh and relevant campaigns that motivate target audiences to respond to our ads.