LeadFabric
Fleur Komen is a seasoned professional with extensive experience in operations and marketing consultancy. Currently serving as the Director of Operations at LeadFabric since February 2021, Fleur specializes in marketing automation and MarTech environments. Previously, Fleur held roles such as Senior Marketing Consultant at Engagement Factory, overseeing the successful implementation of projects, and Senior Client Success Manager at KatalystM, where responsibilities included managing key accounts and driving growth strategies. Fleur's earlier career includes various positions in marketing management and promotions, showcasing a strong foundation in client services and campaign execution. Fleur is an alumnus of Maastricht University, with a focus on developing innovative marketing strategies and enhancing client experiences.
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LeadFabric
Since 2008 LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline. Thanks to our buying aligned and marketing-sales alignment focus from day one, we’ve gathered years of valuable insight and real-world field experience, enabling us to consistently help our clients make that “big leap” forward. Our Offering in a nutshell: - Targeting strategy: DemandGen & ABM - Uncovering buyer journeys and buyer personae. - Data governance and integration - Marketing Technology implementation and Martech integration - Full service Marketing Campaign Services, Content Development and Sales Enablement support Some key facts and capabilities: - Offices in 4 countries: The Netherlands, Belgium, Romania and China-Taiwan - Pioneer in EMEA marketing automation since 2008: -- Marketo Consulting Agency with the highest number of certified consultants -- Oracle Eloqua and Marketing Cloud Specialized (only one in Benelux) -- Preferred Pardot Partner (Salesforce.com) -- Content Marketing Platform Reseller In Europe with UberFlip -- Exclusive VideoMarketing launch partner with TwenthThree -- Channel Marketing Platform Partner for EMEA with ZIFTSolutions -- Top of Funnel integration platform Partner with Integrate.com