LeadFabric
Koen De Witte is a seasoned professional with extensive experience in marketing and business development. As the Managing Director and Founder of LeadFabric since October 2008, Koen has built a team of demand generation and sales enablement experts to enhance sales and marketing productivity for global clients. Koen also serves as an Advisory Board Member at DemandCon International and founded ManagemInt, which aids businesses in entering remote markets without heavy investments. Previously, Koen held notable positions such as CMO at Bulldog Solutions Inc., Vice President of Worldwide Marketing and Business Development at Pervasive Software, and Marketing Director roles at Keyware and TechData. Koen holds a Master of Science in Commercial and Managerial Engineering from KU Leuven and a Management Certificate from INSEAD.
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LeadFabric
Since 2008 LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline. Thanks to our buying aligned and marketing-sales alignment focus from day one, we’ve gathered years of valuable insight and real-world field experience, enabling us to consistently help our clients make that “big leap” forward. Our Offering in a nutshell: - Targeting strategy: DemandGen & ABM - Uncovering buyer journeys and buyer personae. - Data governance and integration - Marketing Technology implementation and Martech integration - Full service Marketing Campaign Services, Content Development and Sales Enablement support Some key facts and capabilities: - Offices in 4 countries: The Netherlands, Belgium, Romania and China-Taiwan - Pioneer in EMEA marketing automation since 2008: -- Marketo Consulting Agency with the highest number of certified consultants -- Oracle Eloqua and Marketing Cloud Specialized (only one in Benelux) -- Preferred Pardot Partner (Salesforce.com) -- Content Marketing Platform Reseller In Europe with UberFlip -- Exclusive VideoMarketing launch partner with TwenthThree -- Channel Marketing Platform Partner for EMEA with ZIFTSolutions -- Top of Funnel integration platform Partner with Integrate.com