LeadFabric
Peter Vaes currently serves as Office Manager at LeadFabric since April 2024. Prior to this role, Peter held the position of Office and Logistics Administrator at United Orthopedic Corporation from January 2020 to December 2023. Peter's earlier experience includes a tenure as Loaner Surgery Planner at Smith & Nephew from March 2010 to December 2019, where responsibilities included customer service and loaner planning support. Peter began professional career as Office Administrator at Waldemar Link GmbH & Co. KG from July 2004 to February 2010 and worked as Spare Parts Representative at MDB Verswijver from March 1998 to June 2004, focusing on supplier and customer management. Peter holds a degree from BLOSO - Vlaamse TrainersSchool, specializing in Hoger Redder & Duiker Redder.
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LeadFabric
Since 2008 LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. This was a time where most "marketing agencies" were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline. Thanks to our buying aligned and marketing-sales alignment focus from day one, we’ve gathered years of valuable insight and real-world field experience, enabling us to consistently help our clients make that “big leap” forward. Our Offering in a nutshell: - Targeting strategy: DemandGen & ABM - Uncovering buyer journeys and buyer personae. - Data governance and integration - Marketing Technology implementation and Martech integration - Full service Marketing Campaign Services, Content Development and Sales Enablement support Some key facts and capabilities: - Offices in 4 countries: The Netherlands, Belgium, Romania and China-Taiwan - Pioneer in EMEA marketing automation since 2008: -- Marketo Consulting Agency with the highest number of certified consultants -- Oracle Eloqua and Marketing Cloud Specialized (only one in Benelux) -- Preferred Pardot Partner (Salesforce.com) -- Content Marketing Platform Reseller In Europe with UberFlip -- Exclusive VideoMarketing launch partner with TwenthThree -- Channel Marketing Platform Partner for EMEA with ZIFTSolutions -- Top of Funnel integration platform Partner with Integrate.com