Since 2008 LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences.

LeadFabric was one of the first three agencies in Europe to offer B2B marketing automation solutions. Long before any of the current technology providers established their own presence in the Europe. 

This was a time where most "marketing agencies"​ were still locked up in a top of funnel modus operandi; SEO, website development, digital asset management, inbound marketing etc. For these providers lead generation still is defined as an activity that collects names of potential buyers without really taking into account buying-readiness. With these providers the revenue aspect often stayed out of scope and thus remained a sales department discipline. 

Thanks to our buying aligned and marketing-sales alignment focus from day one, we’ve gathered years of valuable insight and real-world field experience, enabling us to consistently help our clients make that “big leap” forward.

Our Offering in a nutshell:
- Targeting strategy: DemandGen & ABM
- Uncovering buyer journeys and buyer personae.
- Data governance and integration
- Marketing Technology implementation and Martech integration
- Full service Marketing Campaign Services, Content Development and Sales Enablement support

Some key facts and capabilities:
- Offices in 4 countries: The Netherlands, Belgium, Romania and China-Taiwan
- Pioneer in EMEA marketing automation since 2008: 
-- Marketo Consulting Agency with the highest number of certified consultants
-- Oracle Eloqua and Marketing Cloud Specialized (only one in Benelux)
-- Preferred Pardot Partner (Salesforce.com)
-- Content Marketing Platform Reseller In Europe with UberFlip
-- Exclusive VideoMarketing launch partner with TwenthThree
-- Channel Marketing Platform Partner for EMEA with ZIFTSolutions
-- Top of Funnel integration platform Partner with Integrate.com

Business Development

Enterprise Software

Marketing

LeadFabric

Koen de Witte

Kimberly Titeca

Tom Dirix

Fleur Komen

The Marketing and Development team at LeadFabric is responsible for implementing and managing B2B marketing automation solutions for clients, ensuring seamless alignment between marketing and sales operations. This team develops targeted demand generation and account-based marketing strategies, designs and integrates marketing technologies, and creates comprehensive marketing campaigns. They also handle front-end and full-stack development to support these initiatives, developing engaging digital assets and visuals that drive marketing effectiveness and enhance buyer engagement.

Marketing and Development

About

Team members