Jerry Lanier

VP, Financial Sales at LeadingResponse

Jerry Lanier is currently the VP of Financial Sales at LeadingResponse. Prior to this, they worked as a sales representative for RME360 and Nephron Pharmaceuticals.

Lanier began their career fresh out of college at Nephron Pharmaceuticals in January 2002. Jerry quickly learned the ropes of professional sales, working straight commission and travelling 2-3 weeks each month to their defined territory of Delaware, Maryland, Virginia, and Washington D.C.

Lanier was responsible for introducing Nephron's medications to hospital facilities and increasing both market share and sales revenue. This often meant convincing all of the stakeholders - respiratory directors, pharmacy directors, and emergency room directors - of the shared benefits of the products. In just 12 months, Lanier grew sales revenue by 263%.

Lanier's personal achievements also include securing business from 87% of their available prospect universe and maintaining a client retention rate of 80%. Jerry's specializations include cold calling and prospecting, interdepartmental sales, and networking and conferences.

Jerry Lanier's educational career includes a Bachelor's degree in Marketing & Business from University of Central Florida.

Their manager is Matthew Kearney, CEO. Jerry Lanier works with Lawrene Harchaoui - Director, Online Activation Search & Social, Tim Nale - SVP, Technology, and Valerie Whitman - VP, Senior Living.

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