Robin Highsmith

Robin Highsmith is a B2B Marketing Manager at LeadingResponse. Robin has over three years of experience in social media marketing, content writing, and graphic design.

Highsmith began their career as a Social Media Campaign Manager at BallywhoSocial, where they developed conversion-focused ads and monitored their performance throughout the advertising period. Robin was responsible for closely monitoring and analyzing ad performance throughout the advertising period and making the necessary changes to meet or exceed deliverables.

In March 2017, Highsmith became the Senior Social Media Strategist and Community Manager at BallywhoSocial. In this role, they were responsible for translating broad client marketing initiatives into smart, creative, and concise campaign strategies by platform. Robin also reviewed and interpreted analytical data to refine and retarget ads to meet client marketing goals. In addition, Highsmith developed content calendars to align with strategic objectives, including all relevant social media platforms, podcasts, and web content.

As Community Manager, Highsmith monitored and maintained social media platforms, managed multiple projects, and valued customer requests and concerns. Robin tracked and monitored the success of social media strategy, adjusting content style and focus as necessary to encourage increased visitor engagement.

In May 2020, Highsmith left BallywhoSocial to become the B2B Marketing Manager at LeadingResponse. In this role, they are responsible for developing smart marketing campaigns that generate leads and sales for B2B clients.

Robin Highsmith has a Master of Communication degree in Digital Strategy from the University of Florida. Robin also has a Bachelor's degree in Business Management from the University of Phoenix and an Associate's degree in General Studies from Tidewater Community College. Robin is certified by Sprout Social, Inc. as a Sprout Social Gold Partner, by Google as an Advanced Google Analytics user, and by HubSpot Academy as an Email Marketing Certified, Content Marketing Certified, Inbound Marketing Certified, and Frictionless Sales Certified professional. Robin also has a Twitter Flight School Video Badge from Twitter.