Alejandra González

Alejandra González is a skilled professional with extensive experience in product marketing and e-commerce management. Currently serving as a Product Marketing Analyst at Leadtech Group since March 2022, Alejandra collaborates with cross-functional teams to define MVPs, optimize product performance through data-driven initiatives, and lead key metrics analysis. Prior roles include E-commerce Product & Content Manager at American Eagle Outfitters Inc., where product catalog and promotional activities were managed, and E-commerce Content & Promotions Coordinator at Desigual, focusing on team coordination and platform migration. Earlier experiences include positions at Privalia, CaixaBank, and GMP Auditores. Alejandra holds a Master's in Digital Analytics and a Master's in Fashion Marketing, alongside a degree in Business Administration from Universitat de Barcelona.