Gerald Soto is an experienced entrepreneur and CEO at PeakCommerce, where they focus on solving RevOps and subscription commerce challenges with AI. With over 20 years in SaaS and consulting, Gerald has a strong background in digital transformation, particularly within subscription commerce and enterprise systems. They co-founded BaldPeak Consulting, specializing in Quote-to-Cash implementations before its acquisition by Simplus. Gerald currently holds the position of Managing Partner at Kaana, where they provide lead-to-revenue consulting and managed services. Gerald is pursuing a Bachelor's degree in Electrical and Electronics Engineering from Portland State University and a Master's degree in Technology Management from Columbia University.
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