LeadVenture™
Peter Anderson is a seasoned financial professional with a diverse background in financial analysis and operations management. Currently serving as a Senior Financial Analyst at LeadVenture™ since April 2023, Peter has held similar positions at Planar and DWFritz Automation. Previous experience includes leadership roles as Chief Operating Officer at Molina Insurance Group and Chief Financial Officer at Estrategias Noroeste. Peter's career began in marketing analysis at Comcast Cable and Rentrak, with a solid foundation in economics obtained from the University of Oregon.
LeadVenture™
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We are an organization of innovators, industry leaders and end-to-end problem-solvers for dealerships around the globe. LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals, including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital storefronts connect dealers with online shoppers through best-in-market online consumer experiences. Our solutions enable optimal inventory merchandising while maximizing qualified lead generation. We collect and publish data on millions of vehicles and parts for hundreds of catalog and aftermarket providers—including OEM and aftermarket parts, garments and accessories—and syndicate data to popular marketplaces like eBay, Facebook Marketplace, Craigslist, Amazon, Walmart and others. We are recommended by nearly 200 OEMs to their dealer networks, including BRP, Polaris, Goodyear and many more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. LeadVenture’s 1,100 team members around the world wake up each day thinking about how to help our local, independent dealers around the world grow their businesses. Our investors include the private equity firms True Wind Capital and TA Associates.