Leaf
Iqra Ali is a Senior QA Engineer at Leaf Grow, where Iqra leads the development of an automation framework for functional and end-to-end testing of the main product. Prior experience includes roles as a Software Automation Engineer at StackFinity, focusing on automated testing with Java, Selenium WebDriver, Cucumber, Python, Robot Framework, and Jenkins. Iqra also worked as a Technical Book Reviewer for Apress, reviewing 'DevSecOps for .Net Core,' and as a Course Author and Reviewer for Packt, contributing to multiple courses related to Azure Cloud and more. Early career stages involved positions as an Automation Engineer at MIXIT Inc., a Software Engineer at Global Digital Services, a Business Analyst at IT Solution Works, a Software Intern at Pakistan International Airlines, and a Project Manager at iMycro. Iqra holds a Master's degree in Computer Engineering from Atılım Üniversitesi and a Bachelor's degree in Computer Science from NED University of Engineering and Technology.
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Leaf
AGENCY? NO, TECH COMPANY. We don't just use tech, we build it. It helps us deliver results that traditional agencies simply can’t come close to. Leaf is a Technology & Data Science Co. delivering performance marketing solutions for high-growth eCommerce brands. We empower superior decision-making and paid media spend efficiency, through a hybrid of hands-on expertise and our Performance Intelligence platform, Leaf Grow. We’re headquartered in the UK with a remote team that extends from Costa Rica to Jakarta, giving us 24hr coverage, many languages & glocal knowledge. LEAF EXISTS… Because eComm brands are underserved by the performance agency industry. Billions of dollars of media spend a year are wasted due to broken conversion tracking and poor budget allocation. PRODUCT IS IN OUR DNA. We built a music app, Leaf Music, used by millions of people worldwide. Top 10 in a third of the world. We also built a marketing automation platform, Leaf Grow, to help us market the app. Facebook did a case study on us. The music dream died, but brands started asking for access to our platform and methodology. We pivoted from Music to Marketing; Leaf Grow powered brands like Footasylum to great success and revenues from services allowed us to fast-forward product innovation. We're now taking our Performance Intelligence platform - Leaf Grow - to market in earnest. It's been built and battle-tested by our internal performance marketing teams for the past three years and is ready to be used by in-house teams at the next generation of eCommerce brands.