Brian Handrigan is a co-founder of NEXT90, an AI search agency focused on understanding consumer question patterns in the evolving landscape of search behavior. Currently serving as Vice President of Strategic Solutions at Lean Media, they bridge traditional and digital advertising through innovative programmatic solutions. Brian has held significant roles including Chief Innovation Officer at Recursive Labs and CEO at GRA | MATR, where they developed impactful marketing strategies and technologies. With a background in English literature and an MBA from Fontbonne University, Brian is passionate about helping agencies adapt to the age of AI by prioritizing human understanding in their strategies.
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