Davide Canu is an experienced Analytics Specialist at LeanConvert since August 2021, focusing on optimizing the user journey through data-driven insights and A/B testing. Previous roles include a Web Optimisation Consultant - CRO, where Davide contributed to enhancing customer experiences for leading brands using AI-powered conversion rate optimization. As an International Student Ambassador at the University of Liverpool from November 2019 to March 2021, Davide managed event marketing and social media strategies, achieving a 110% growth in followers. Davide's early experience includes a Sales Representative position at Bernstein Bank GmbH, where outbound campaigns were developed to improve conversion rates, and an academic internship at the University Linguistic Centre - University of Trieste, which involved linguistic research on political language differences. Educational qualifications include a Master's Degree in Marketing from the University of Liverpool Management School and various linguistic studies across multiple institutions.
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