France Gesta has over a decade of experience in market intelligence and retail management within the fashion and furniture industries. Currently serving as a Market Intelligence Analyst at Lectra since March 2020, France provides strategic insights through competitive analysis, qualitative and quantitative studies, and manages customer surveys and ad hoc projects. Previous roles at Galeries Lafayette include leading the deployment of omnichannel strategies, serving as Sales Manager in both the jeans and bodywear sectors, and managing workshops. France's educational background includes two Master's degrees from IAE Bordeaux in strategic marketing and business management, alongside a Bachelor’s in sales management and fashion design, reflecting a strong foundation in both business and creative disciplines.
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