Isabelle R. is an experienced project manager currently serving as Project Manager - Customer Insights at Lectra since May 2023. Previously, Isabelle held the position of Project Manager - Strategy & Innovation at Hop'Toys from September 2022 to May 2023. With a robust background in insights and trends, Isabelle was the Insights & Trends Director at McCann Worldgroup from October 2015 to April 2022, where responsibilities included consumer intelligence research and crisis management for well-known brands such as Bimbo and Marinela. Isabelle's career includes several roles at various agencies, including Account Director at FERRER Y COMUNICACIÓN, Regional Account Supervisor at BBDO Mexico, and Digital Account Executive at Ogilvy & Mather. Educational qualifications include a Bachelor's degree in Political Science and Government from Sciences Po Lyon and multiple diplomas in communication and marketing from institutions such as IDEO and Tecnológico de Monterrey.
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